Career : Telcos in Malaysia

Spearheading the development of Malaysia’s mass-acceptance for mobile telecommunications devices, Maxis and the other players in its category are heavily dependent on the strength of their brands to keep sales going, and going, and going… (up).

Maxis is Malaysia's leading telecommunications company and market leader with a total combined mobile phone subscriber base of more than nine million or 39% of the market share in Malaysia, as at the time of this valuation.

Maxis recently won the Wall Street Journal award for “Malaysia’s Most Admired Company”.

Maxis started commercial operations in 1995, aspires to be a regional communications operator, and has made acquisitions in India and Indonesia.

Its financial performance in 2006 includes a 19% sales increase to over RM 7.5 billion while market capitalisation rose 40% to RM 30,514 million.





The fastest network coverage, the best rates ever — in this highly competitive mobile provider industry, Celcom connects with consumers through energetic campaigns, tying back to what matters most — connection with one another.

Celcom (Malaysia) Berhad is now the country’s most experienced and premier mobile cellular telecommunications company with 6.4 million customers.

It currently has the widest network coverage covering 97% of the populated areas in the country.

They were the first to launch the 3G services in Malaysia and has the widest 3G coverage in the country.

Celcom also offers international roaming service in 120 countries over 317 networks worldwide. It currently offers mobile telephony services in Malaysia for postpaid and prepaid products under the 019 and 013 access codes.






Positioned as “Always the Smarter Choice”, this maverick is not just clever in its branding strategy, but also effective at reminding its competitors’ subscribers that there’s always an alternative — and its name is DiGi.

DiGi is a leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use mobile services to simplify and enrich the lives of its customers.

Known widely as the challenger brand, DiGi established its presence as a leader in voice and data services with a number of firsts that set industry benchmarks for creativity and innovation. These services are offered under DiGi Prepaid.

The services under the DiGi Postpaid deliver high quality voice as well as value-added mobile content and data services to both individual and corporate customers. DiGi markets itself “Always the Smarter Choice” with a daring, different and dynamic brand persona.

Currently, it has a mobile subscriber base of 6.1 million in Malaysia in Q3, 2007, representing a market share of 24%. After a lull in advertising, Quarter One 2007 saw DiGi’s brand campaign, Yellow Coverage Fellow, enjoying the top unaided recall in the country, breaking industry wide communication benchmark and recognised with regional marketing effectiveness accolades as the sole Malaysian brand ever to achieve this recognition.

DiGi grew faster than the market in 2006, with a growing revenue market share from 16% in 2003 to 25% in 2006. DiGi’s financial performance in 2006 included a 27% sales increase with a markedly improved operating margin.