Career : Airline Companies in Malaysia

Sometimes love is better the second time around, and this may well be the case for Malaysia Airlines as the national carrier works steadily to rebuild its brand position and reignite the brand’s relationships with customers and other stakeholders.

After years of financial uncertainty, the national carrier has turned the corner and is working steadily to reignite the brand’s relationship with customers and other stakeholders. At the end of 2005, its Business Turnaround Plan was implemented to restore the company to financial health and transform the airline into a strong and vibrant institution, while maintaining its reputation for excellence in efficiency and customer service.

Malaysia Airlines has won many awards, the most recent being the 2007 Award for World’s Best Cabin Staff from Skytrax, United Kingdom, and 5 Star Airline, also from Skytrax. The airline has since then returned to profitability, having reported 4 consecutive quarters of net profit from the third quarter of financial year 2006.

For the full year 2006, MAS recorded a 10% revenue increase to RM13,490 million while its market capitalisation was up 83% at RM5,865 million. The RM246 million net profits posted for the first half of 2007 alone exceeded the airline’s entire target profit for the year 2007. Malaysia Airlines will announce its Business Transformation Plan in 2008 which builds on the Business Turnaround Plan.

The aim is to become a 5 Star Airline @ LCC Cost without compromising safety or quality. The plan will spell out the environment and industry challenges, business strategy, key business activities and priorities, and financial results.




The brand AirAsia made its true arrival when it was reborn in 2001 as a new acquisition by Tune Air Sdn Bhd, a company jointly founded by Dato’ Tony Fernandes, together with founding partners Dato’ Pahamin, Dato’ Kamarudin Meranun, and Abdul Aziz Bin Abu Bakar. The history of AirAsia may have started a few years earlier, but this is where the romance began.

AirAsia is a low-cost airline based here in Kuala Lumpur, Malaysia. It operates scheduled domestic and international flights and is Asia’s leading low fare, no frills airline. It is also the first airline in the region to implement fully ticketless travel and unassigned seats.

AirAsia has been expanding rapidly and is very popular among the travelling public thanks to its frequent low fare deals. The airline was established in 1993 and started operations on 18 November, 1996. It was originally founded by a government-owned conglomerate DRB-Hicom.

On the 2nd December, 2001, the heavily indebted airline was purchased by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed. AirAsia has grown rapidly from operating only two Boeing 737-300s in 2001 to commanding a fleet of 62 aircraft today.

Recently, it has taken a delivery of 26 A320s and has 124 on order for delivery until 2013. AirAsia currently serves over 86 routes and operates in 10 countries. AirAsia’s financial performance in 2006 includes an increase of 27% in sales while market capitalisation was at RM 3,764 million.